Success can be a formidable enemy of innovation. It's less about resting on laurels, and more about the inability to see beyond the structure the business has developed around a successful technology.
Ok, so here's my 5-minute (or 5-line?) marketing and sales seminar:
Marketing is making sure you sell the products/services that people want to buy. Sales is helping people buy the products/services they want and need, which you have to sell.
Marketing, sales and business success is built on recognizing that people want to buy what they need from someone who understands what they want.
Seems like I can't win a book these days (weeks and months, actually) - maybe I should write one?
Clayton Christensen's book "The Innovator's Dilemma" is a great book on the subject of innovation-success-blindness (my term).
posted by Asheen Phansey | June 13, 2007 07:49 AM
Success can be a formidable enemy of innovation. It's less about resting on laurels, and more about the inability to see beyond the structure the business has developed around a successful technology.
posted by KB | June 12, 2007 02:55 PM
Ok, so here's my 5-minute (or 5-line?) marketing and sales seminar:
Marketing is making sure you sell the products/services that people want to buy. Sales is helping people buy the products/services they want and need, which you have to sell.
Marketing, sales and business success is built on recognizing that people want to buy what they need from someone who understands what they want.
Seems like I can't win a book these days (weeks and months, actually) - maybe I should write one?
posted by PDNcoach | June 12, 2007 10:28 AM