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Why We Buy

We Americans love to buy stuff, even if it means refinancing our mortgages and dipping into reserves that don't exist to do it. We love it soooo much, we've effectively bought ourselves a recession. But why? Well, when we're at home, we're more likely than not to lounge around taking in messages that teach us how fun, sexy, original and hilarious it is to consume things. And, when we step outside of our homes, we do our best to emulate that life, and we enter a retail world that does its best to satisfy our desires—to feel sexy, funny, original, exotic. It's why I bought that novelty tee shirt last week that lets everyone know that "It's not a bald spot, it's a solar panel for a sex machine." Funny, sexy and original... right?

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