Persuasion Marketing in High School. Interesting concept. FYI I've written a review of the book and am now going through it chapter by chapter on a daily basis - everyone is encouranged to join the discussion at http://blogs.commerce360.com.
If you want a classic version of letting the customer know you are there is the campaign run by Motel 6, who doesn't remember Tom Bodet assuring us that he'll leave the light on for us!
We just did a fun campaign. . . concerning cats and sleeping! How ironic! Anyway, we left a cat in pajamas with physician offices in our area to emphasize our newest sleeplab expansion. With the expansion, we can study children as young as 2 yrs. We told the physicians that they could use the cat to explain where the leads would be placed. We also asked the physicians to tell their patients that when they arrived, there would be a cat just like that one waiting for them to take home. This led to the physician 1) Keeping the animal 2) using it with patients (it was branded with our logo, etc) 3)Remembering us whenever they viewed it. Plus, the kids mention it when they go back to their doctor . . . a built in feedback loop!
This was just one piece of our campaign, but the key messages were the same throughout all pieces. Our results have exceeded our expectations.
Oh the patient work of weaving your web!
On the topic of customers, my friend Barry Moltz says that they need to know that you are there when They Need you. Just to be on their radar, on their map and clearly spell out what you can do for them.
Persuasion Marketing in High School. Interesting concept. FYI I've written a review of the book and am now going through it chapter by chapter on a daily basis - everyone is encouranged to join the discussion at http://blogs.commerce360.com.
Review at: http://blogs.commerce360.com/archives/persuasion/waiting_for_your_cat_to_bark_r.html
posted by Craig Danuloff | June 13, 2006 07:14 AM
If you want a classic version of letting the customer know you are there is the campaign run by Motel 6, who doesn't remember Tom Bodet assuring us that he'll leave the light on for us!
posted by GREEN | June 12, 2006 11:55 AM
We just did a fun campaign. . . concerning cats and sleeping! How ironic! Anyway, we left a cat in pajamas with physician offices in our area to emphasize our newest sleeplab expansion. With the expansion, we can study children as young as 2 yrs. We told the physicians that they could use the cat to explain where the leads would be placed. We also asked the physicians to tell their patients that when they arrived, there would be a cat just like that one waiting for them to take home. This led to the physician 1) Keeping the animal 2) using it with patients (it was branded with our logo, etc) 3)Remembering us whenever they viewed it. Plus, the kids mention it when they go back to their doctor . . . a built in feedback loop!
This was just one piece of our campaign, but the key messages were the same throughout all pieces. Our results have exceeded our expectations.
posted by Jules | June 12, 2006 11:14 AM
oh...and feel free to post your opinion of greatest president.
posted by iBGuy | June 12, 2006 10:29 AM
Does anyone want to expand upon Serge's comment? How does one, via a marketing campaign, let a customer or prospect know these things?
posted by iBGuy | June 12, 2006 10:26 AM
Oh the patient work of weaving your web!
On the topic of customers, my friend Barry Moltz says that they need to know that you are there when They Need you. Just to be on their radar, on their map and clearly spell out what you can do for them.
Serge
Biz:
http://www.njconcierges.com
Blog:
http://www.sergetheconcierge.com
posted by Serge Lescouarnec | June 12, 2006 10:15 AM
Ha ha ha ha....you've fallen pray to my evil plot.
posted by iBGuy | June 12, 2006 10:04 AM
What's with the unnecessary apostropphes in the anti-bot questions?
"Who'S was our..."
and
"Did he like cat'S?" WTF?
posted by Yiftach Levy | June 12, 2006 09:21 AM
Stan B. was a crappy umpire too. But it is nice to know you used your educational opportunities to catch up on your sleep.
posted by inbubblepop | June 12, 2006 09:20 AM