The Clean Tech Revolution
Sometimes it takes us United Statesians waaaay too long to get on the ball. Until recently, one southern city (can't remember which) still had a law on the books making it illegal to carry an ice cream cone in one's pocket. Whuh? That's ludicrous. The best example, though, of being dangerously slow to the punch is the current "clean tech revolution." Seriously, how long have really smart people - you know, SCIENTISTS - been telling us that business-as-usual was totally wreaking havoc on the environment and jeopardizing our future? But since it was just a "social" issue championed by "environmentalists," nothing got done. But guess what? People FINALLY realized that being "green" resulted in more "green" in the wallet. That's right, clean tech is now a moneymaking enterprise. Well, better late than never I suppose. So, since clean tech is pushing into the mainstream, ready to explode, you might want to know how to get in the game. If so, Ron Pernick and Clint Wilder have the resource for you. It's aptly titled, The Clean Tech Revolution.
Pernick and Wilder first "identify the forces that have pushed clean tech into the mainstream." You probably live with and see these reasons everyday: high energy and gas prices, global security threats, reliance on the Middle East for our oil.
Then the authors "highlight eight major clean tech sectors--including solar energy, wind power, and biofuels." These are all sectors trying to create "technologies designed to provide superior performance at lower cost while creating significantly less waste than conventional offerings." And why do the authors highlight these 8 sectors?
Answer: So we can as "investors, entrepreneurs, and individuals, profit from the next wave of innovation. Their message: The time to act is now."
So there you have it. It may have taken a mighty long time for the Guv and the marketplace to care about what should have been cared about a long time ago, but we, collectively, finally care. So now is the time to jump head first into a business that helps clean and sustain the planet....if you want a cut of the profits.
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