Blogging for Business Winners
We already partied like it was 1999, because in fact, it was 1999. But now we're finally into the 21st century, so it's high time that the business world start using tools developed on this side of the avoided Y2K disaster. I'm talking about blogs. But it's not enough just to have a blog, you have to know how to properly integate it into your business. That's where Shel Holtz and Ted Demopoulos come in with their new book Blogging for Business.
The reasons you should read Blogging for Business are the same reasons companies continue buying books from 800-CEO-READ. You all know what a blog is. Most of you have one and know how to use it, but there are always ways to make your blog better and more effective. It's the same as XYZ Corp. hiring Seth Godin to make them better at marketing.
Shel and Ted tell you exactly why and HOW companies are incorporating blogs into their business strategies. Blogging for Business is a very straight forward guide that will help you apply blogs to product marketing, customer affinity programs, public relations, internal communications, and brand building. Shel and Ted also throroughly explain why business need to monitor blogs that discuss their products and services.
There are a few other helpful subjects covered in the book. One is the legal considerations associated with blogging, another is a discussion on new forms of blogging such as podcasts and vlogs. All in all, though, Blogging for Business does a very good job combining discussions of blogging strategies and benefits with step-by-step instructions for business pros to follow.
You may ask, who are Shel and Ted, and are they the best resources on business blogging? I'll let you check out Shel's blog and site Ted's blog and this site to find out why, but let's just say they've been at it way longer than most, and they've consulted for the likes of Cisco, the DOD, IBM, Pepsi and the World Bank.
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